Wisconsin's Best Workplace
2023 Governor's Award
Panoramic photo of Western Technical College student sitting on a Western red box with two other red boxes in the foreground
Case study

Western Technical College

People needed a better picture of how Western could change their lives and communities.
Vendi’s comprehensive campaign sharpened the focus for new inspiration and closer consideration.

Services provided

  • Brand
  • Creative
  • Digital
  • Marketing
  • Media
  • Photography & videography
  • Research
  • Strategy
  • Web
 

Vendi jumped in to help Western uncover and tell a stronger story 

Western Technical College in La Crosse, Wisconsin provides students across 13 counties with top-quality technical education. Impactful programs, expert instructors and the newest technology make Western an educational leader.

Western sought an equally adept, advanced marketing and advertising partner to boost its awareness and enrollment. They found that partner in Vendi.

A local college advertising agency committed to client goals   

Western selected Vendi for its extensive experience and proven success. As an established higher ed marketing agency in La Crosse, we had existing insight into Western’s overall excellence.

A strategic, comprehensive recruitment campaign

Vendi developed an award-winning campaign and communication strategies that included outdoor, digital and television. We also developed internal web resources for Western and designed its multi-award-winning website focused on recruitment. Project highlights included:

  • Research into media and online behaviors of graduating high-school students and adult learners
  • Thorough competitive analysis
  • New red box theme became an instantly recognizable brand device
  • Content strategy that transformed the recruiting experience
  • Custom website development using a variety of Drupal modules
  • Landing page templates to support programs, events and more
  • Usability testing with key audiences, and results-based website refinements
  • Videography and photography that brought life and engagement to the the digital campaign

Vendi is honored to help Western increase its market presence and enrollment while reinforcing the value of its technical education.

Western Technical College website home screen displayed on laptop, tablet and phone screens
Western Technical College website
View the website
Three Western Technical College Instagram ads showing actual hands doing in-demand cooking, building and graphic design work
Western Technical College digital ads
“When it came to choosing which agency, there was no question.”
– Amy Thornton, VP Strategic Effectiveness & Engagement
Western Technical College "Two Words" commercial
Western Technical College "Hands On" commercial
Western Technical College role model billboard with school logo, female student and Western T C dot edu slash next URL
Western Technical College billboard
Billboard highlighting Western program flexibility, with school logo, female student and Western T C dot edu slash flex URL
Western Technical College billboard
“We all believe this is a great collaboration.”
– Leslie Hill, Marketing Director

Float on with more case studies

Full-color River Point District logo on a white-painted brick wall demonstrating possible logo placement opportunity
River Point District
See the work
Male UW–Madison grad student working with a laptop. Accompanying copy reads think differently, drive progress, lead change.
University of Wisconsin–Madison
See the work
Cement seal with Wisconsin’s Forward motto, a badger and laurel-style wreath on a UW–Madison School of Pharmacy building
UW–Madison School of Pharmacy
See the work
Two female and one male nurse anesthesiologist members of AANA wearing scrubs
American Association of Nurse Anesthesiology (AANA)
See the work
Wisconsin Public Radio Beyond the Ballot theme image of people listening into a can telephone connected with a Wisconsin-shaped string
Wisconsin Public Radio
See the work
Thumbnail photo of the 2019 Vendi tattoo parlor holiday card, with Molly at front and center getting a holiday tattoo
Vendi
See the work
Kwik Trip driver with arms crossed, smiling and standing next to a KT semi advertising KT’s cold and frozen drinks
Kwik Trip
See the work
Marine Credit Union summer recreation campaign original illustration showing girl riding a motorcycle with her dog in the sidecar
Marine Credit Union
See the work
Coors Light bottles with labels printed at Inland Packaging in La Crosse, Wisconsin
Inland Packaging
See the work
Oktoberfest USA logo with German Alpine hat, beer stein, maple leaf and pretzel, under tagline of Das Beste!, both by Vendi
Oktoberfest USA
See the work
Logo for the La Crosse Area Heritage Center with tagline that reads stories that matter, both created by Vendi Advertising
La Crosse Area Heritage Center
See the work
Full-color La Crosse Center signage mockup created by Vendi Advertising showing main exterior entrance
La Crosse Center
See the work
Female production facility employee wearing food-safe protective gear and gloves and carrying a tablet computer
Holmen Cheese
See the work
The sparks! four-color brand logo inside a six-pronged red starburst
sparks!
See the work
Student walking on campus, looking over her right shoulder and smiling
Viterbo University
See the work
AMS Micromedical closeup product shot displaying Medtronic technology
AMS Micromedical
See the work
Giant Viewfinder toy, part of the wall-mounted, Vendi-created history timeline at the Children's Museum of La Crosse
Children’s Museum of La Crosse
See the work
Toro’s Safety Driven seal at top left paired with a closeup of the Toro logo stamp on a piece of equipment at lower right
Toro
See the work
International Owl CenterColor closeup photo of a single yellow eye from an owl at the International Owl Center
International Owl Center
See the work
Statue of King Gambrinus wearing a mask. Still image from City of La Crosse COVID-19 PSA video.
City of La Crosse PSA COVID-19
See the work
Closeup image of multi-colored bone-shaped dog biscuits in a jar. Still image from Altra video.
Altra Federal Credit Union
See the work
Orange Trane company logo centered atop a faded picture of employees that blends into multi-color blocks inspired by the logo
Trane
See the work
AMS Micromedical and Implant Logistics building exterior photograph created by Vendi Advertising
Implant Logistics
See the work
Smiling teenage male and female standing together with blue color wash and Better Together connection design at top right
Better Together
See the work
Co-op Credit Union logo atop an outdoor photo of a smiling woman holding a smiling young girl who is holding a leafy branch
Co-op Credit Union
See the work
Wisconsin Technical Colleges three nursing students talking and laughing on an orange hallway bench
Wisconsin Technical Colleges
See the work
Boy wearing yellow rain jacket with hood still from health insurer video.
Health Tradition
See the work
Academy of Orthopaedic Physical Therapy color logo on a gray name badge demonstrating possible logo placement opportunity
Academy of Orthopaedic Physical Therapy
See the work
J Company room with rug and pillow in shades of blue, orange and white, cream chair with orange throw, wooden desk and décor
J Company
See the work
Full-color Supply Chain Services warehouse automation website infographic created by Vendi Advertising
Supply Chain Services
See the work
Employee of The Insurance Center underneath a blue photo overlay and centered, all-white version of The Insurance Center’s logo
The Insurance Center
See the work
Two UW-Platteville students in a farm field, underneath the new P logo created by Vendi Advertising
UW-Platteville
See the work
Strive 2 Thrive full-color monarch butterfly resting on a flower
Strive 2 Thrive
See the work
Smiling young boy in a field located within Mississippi Valley Conservancy land
Mississippi Valley Conservancy
See the work
<alt="">
Meri Insurance Services
See the work
Ohio Department of Jobs and Family Services social media still photo of female industrial worker with the brand’s red overlay and logo
Ohio Office of Workforce Development
See the work
Wisconsin Department of Workforce Development male example client smiling and looking optimistic
State of Wisconsin Department of Workforce Development
See the work
Young boy smiling with orange Chileda gradient on the bottom and see-through Chileda flower in the bottom left corner
Chileda Shine
See the work
Young female student in the lab. UW Madison logo in the top left corner
UW–Madison College of Engineering
See the work
Woman holding baby to her chest
WinnMed
See the work
In the background, and orange, yellow and black striped cloth. Resting on top is a leather strip saying "NACHP" and under it says "Native American Center for Health Professions"
UW–Madison School of Medicine and Public Health NACHP
See the work
Happy young girl wearing a green four leaf clover 4-H shirt.
Wisconsin 4-H Program
See the work
A woman with red hair looks off into the distance.
Winona State University
See the work
UW-Madison OUD student working remotely smiling at his laptop, in a meeting
UW–Madison Online Undergraduate Degrees
See the work