Big talent. Big ideas.

At Vendi, we have big-agency talent with big ideas. Art directors, copywriters, media buyers, researchers, strategists, account managers, web developers, photographers. We’ve got MBAs and BFAs, award winners and rabble-rousers, rising stars and industry eggheads. Fine artists, data nerds, gurus, thinkers, tinkerers and wordsmiths. If it has to do with brand, marketing, advertising and web, we’ve seen it, we’ve done it, we’ve excelled at it. And now it’s time to share our big ideas.

Welcome to Vendi Insight. Here, you’ll hear from our talented staff on topics ranging from how to craft the perfect headline, to what the latest digital news means for you and your business. You’ll get a little art and design mixed with some analysis and web development geekery. We’ll touch on different disciplines, different industries and different approaches. We’ll go in depth and keep it high level. If you’re looking for insight into the world of marketing and advertising, you’ll find it here.

So, grab your coffee, settle in and enjoy.

Our stream of consciousness

Insight Blog

Julie Haas

The ROI of knowing your audience

Who’s out there?
Where are they?
What do they need?
What do they want?
Who should you really be targeting?

Research-based personas — detailed, data-grounded profiles of your target customers built on qualitative and quantitative research — help you answer those questions and more. Carefully crafted personas help you target and reach the right people where they prefer to consume media and show them exactly what you’ve got to offer.

Insight Blog

Kate Kallenberger

Structuring & writing content for AI

Retrieval is like securing a job interview. It gets your content in the room, but it doesn’t guarantee selection. Structure is what determines whether your content gets “the job,” that is, whether it’s deemed “useful” enough to be included in a response.

Insight Blog

Kate Kallenberger

Optimizing content for AI retrieval

Most content never makes it into an AI-generated answer. Not because it’s bad, but because it’s never found in the first place. Before an AI system can use your content in a response, it must retrieve it. If you don’t win the retrieval battle, your content never even makes it onto the field.