Vendi receives business excellence award

Vendi Advertising was recognized with a Governor’s Business Excellence Award in the category of Outstanding Small Business at the 39th Annual MARKETPLACE Governor’s Conference held virtually in December 2020.

The program recognizes outstanding Wisconsin companies that have demonstrated growth over the past five years and are poised for future growth.

Vendi has grown to be the largest full-service advertising agency in western Wisconsin with a staff of 22 professionals. Certified as a Woman-owned Business Enterprise (WBE), Vendi is a digital, brand, web and video agency located in La Crosse.

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Insight Blog

Kate Kallenberger

Structuring & writing content for AI

Retrieval is like securing a job interview. It gets your content in the room, but it doesn’t guarantee selection. Structure is what determines whether your content gets “the job,” that is, whether it’s deemed “useful” enough to be included in a response.

Insight Blog

Kate Kallenberger

Optimizing content for AI retrieval

Most content never makes it into an AI-generated answer. Not because it’s bad, but because it’s never found in the first place. Before an AI system can use your content in a response, it must retrieve it. If you don’t win the retrieval battle, your content never even makes it onto the field.

Insight Blog

Kate Kallenberger

Why AEO matters

After years of research, debate, experimentation, pilot projects and global hype, generative AI platforms like Google Search, Claude, Perplexity and ChatGPT are now transforming how people find information online.