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What we do

Full service

Our work is innovative, effective and research-based. We design opportunities to connect with your audience across all media with the branded content they’ll find valuable. And last but not least, Vendi is known for high-quality, award-winning creative—on budget (it’s about talent).

“Developing, segmenting and communicating your brand message consistently and powerfully through each medium is what we do best.”
Julie Haas, Client Services & Strategy Principal

Strategy

From discovery to analysis to positioning to media to creative execution, our shared (with you) commitment to strategy means your marketing and advertising program resonates with your audience and drives action.

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Research

Vendi has extensive in-house qualitative and quantitative research capabilities. Leveraging an inquisitive mindset with practical methodologies and an ability to apply advanced statistics, our experienced analysts answer our clients’ most critical marketing questions and provide actionable recommendations.

Our research team helps to uncover brand perceptions, attitudes, media and marketing channel preferences, market segmentation insights, and establish benchmarks to gauge changes in perceptions over time.

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Brand

Connect with your customers on every level with a strong, integrated brand strategy. Vendi has worked with organizations and businesses of all kinds to help audit their brand communications; research awareness and perception; define brand visual, verbal and experiential components; competitively differentiate and position; craft umbrella and segmented messaging; and design and standardize brand identity. Vendi’s brand strategy, logo design and brand standards programs and manuals are well respected and used as models for several companies. View a slide show of logos designed by the talented brand identity specialists at Vendi.

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Design

The real value in your marketing communications lies in customer-engaging branded content and campaigns. Our professional designers and writers pore over research to combine compelling copy, impeccable design, video and photography to inspire and motivate your customers.

It’s about connecting to your audiences with emotion. Letting them know you understand them and you’re there to help. Easy. When it’s done well.

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Media

Vendi’s approach to media is like the media we place, a better mix of tradition and innovation. We research media use and habits, tap into the stations and platforms’ rich data and expertise (they’re really not the enemy!), establish metrics then expertly schedule and negotiate.

We leverage traditional mass media for awareness building, search marketing to intercept targeted audiences, remarketing to serve relevant content to interested prospects, digital media to serve targeted creative to your audiences, guerilla tactics to surprise, energize and engage and more. The Vendi team meticulously tracks and analyzes results through a variety of methods—our reporting provides refreshing clarity and direction.

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Marketing

Vendi provides marketing planning support for many of our clients’ initiatives and programs that create opportunities to engage and create an impact in the marketplace.

With years of experience in b2b and b2c marketing and advertising nationwide, we are as adept at developing lead generation programs as we are grand opening blitzes. Vendi has the talent and resources to provide budget allocation strategies, conduct research and devise and execute integrated marketing plans across all media (broadcast television, radio, print, out-of-home, direct, exhibit, digital, social, etc.), meeting client goals.

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Digital

Vendi’s award-winning digital marketing programs for healthcare, higher education, consumer goods and more benefit from best practices, the newest technology, targeted powerful creative and measurability. Our clients’ search marketing, social presence and advertising, remarketing, email programs and landing pages are in experienced and skilled hands with Vendi.

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Web / Mobile

From website and application development to database management, we fully leverage technology to achieve your marketing, content delivery and ecommerce goals. With more than 50 years of combined web design and development experience, our team has produced countless website, application and mobile executions that reflect high-end design and thoughtful user experiences. We gauge our success by our ability to optimize the user experience, reduce administrative workload, improve customer service and move users down the sales funnel. Our in-house web, mobile, app, video and CMS capabilities are unmatched in our region.

 

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Video / Photography

Let us help you tell your story with the media everyone loves. Our videography and photography can provide tremendous impact on your company’s image and dramatically enhance the presentation of your product.

From location to product to industrial to candid to editorial to food photography, Vendi has extensive experience designing, coordinating, art directing, casting, propping and managing post-production for photo and video shoots of virtually any size and scope. Whether you need leadership portraits, a campaign video or a 30-second television spot, Vendi creates award-winning creative from concept to delivery.

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