125 4th St N
La Crosse, Wisconsin 54601

608.788.5020

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An artist's depiction of the new Center
Case study

Boys & Girls Club

Launching a new $15 million Life & Workforce Readiness Center for the Boys & Girls Clubs of Greater La Crosse demanded a powerful case for investment from the community.

Vendi designed compelling donor materials that bridged the funding gap and helped move the project from concept to reality.

Vendi helps the BGC turn vision into value

To secure $15 million for their new Life & Workforce Readiness Center, the BGC needed a clear case for support proving the long-term value of investing in La Crosse’s youth. As part of the Vendi Share pro bono program, the nonprofit marketing experts at Vendi created strategic assets including a landing page, major donor brochure and community mailers.

 

The campaign materials positioned the Center as a critical community resource, preparing area youth for in-demand careers and creating a highly skilled, ready workforce for area employers. This approach drove stakeholder confidence and enthusiasm in the project, helping the BGC secure more than a million dollars toward their fundraising goal.

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BGCGL brochure
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BGCGL trifold
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BGCGL campaign landing page
“From the very beginning, their team took the time to truly understand our goals and needs, resulting in thoughtful, high-quality materials. We were treated with care, responsiveness, and professionalism, and every deadline was met. Their talent, attention to detail, and ability to deliver multiple pieces helped make this campaign both polished and successful.”
– Nicole Brei, Chief Development Officer, Boys & Girls Clubs of Greater La Crosse