Case study

Health Tradition

Health Tradition sought a strong marketing partner to help it stand out in a crowded field.

Full-service agency Vendi leveraged its wide range of expert marketing services to transform this health plan into a fast-growing market leader.

Services provided

Brand
Creative
Digital
Marketing
Media
Research
Strategy
Web

Full-service agency Vendi vital to Health Tradition growth, success

In 2006, Health Tradition Health Plan (HTHP) asked the healthcare marketing experts at Vendi to help expand and manage its B2B marketing efforts for its employer group health plan and other business health services. A Wisconsin-based, health insurance firm committed to member health and happiness, HTHP sought a creative partner equally committed to client success.

Partners in transitioning to consumer health insurance marketing

When the Affordable Care Act (ACA) insurance marketplace launched in 2008, Health Tradition pivoted to put an individual health plan on the market. Vendi’s technology team built the interface between healthcare.gov and Health Tradition. We then developed an award-winning web app for individuals and agents to buy health insurance online when bypassing healthcare.gov. That online-enrollment health insurance app won awards for providing educational content and help in decision-making for thousands of members. Vendi adhered to HIPAA and OCI compliance in all health insurance marketing.

HTHP’s goals of boosting awareness, membership and market share became our goals. And so began a lasting partnership centered on creativity, technology and results. In fact, Vendi built such a reputation for success, with the 2018 acquisition of HTHP, buyer WEA Insurance Corporation chose to continue Vendi’s partnership.

Vendi’s marketing and technical capabilities address changing needs

We provided HTHP with research, planning, budgeting, content strategy and design/development for projects including:

Websites
Custom apps
Digital advertising
Email campaigns
Print advertising & collateral
Member materials
Event/exhibit materials
Much more

Vendi continues to drive remarkable results

More than a decade into our partnership, HTHP relies on Vendi for health plan marketing that inspires action. From helping HTHP introduce its individual health plans with the launch of the ACA to creating a direct-enrollment health insurance app and increasing plan enrollment, Vendi has helped HTHP become one of the fastest-growing individual health plans in western Wisconsin.